It’s an old issue that comes up every time there’s a major convention. The logic behind the booth babe is pretty obvious. Catch people’s attention. But is it doing the companies more harm than good?
I don’t have the numbers to say for sure. Certainly this video is pretty damning in terms of how they are being used at CES.
’Booth babes’ upset CES women
Scantily clad “booth babes” have been hired to promote some products at CES — but not everyone visiting the show is happy
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