Funko POP's vinyl figures are very popular. They've been able to ride the wave of pop culture through licensing and produce highly collectible toys as a result. With the rate they are issuing new ones, I do have to wonder if they risk saturating their market. But perhaps the variety of the licenses protects them from that more than say Beanie Babies?
Either way this latest batch of Funko POP ties into the release of How To Train Your D ragon 2 and while there are figures for the human characters, the ones that are far more appealing (to me at least) are the dragons themselves.
Partly that's because of the brilliant designs of the dragons in the movie. But Funko POP as always have given them their own particular style.