Well for the sake of the three people who have managed to completely culturally isolate themselves let me explain that there's a snowman in it by the name of Olaf. And if you'd like to be able to build that LEGO snowman... well perhaps you ought to pop on over to LEGO Ideas and support this particular project.
Support incidentally doesn't mean put any money down, just "sign" your name to it and answer a couple of questions.
I think Joe Meno and Glenbricker have done great job of capturing Olaf's likeness with this build. And the fact that not only can his head swivel but you can adjust his eyes means there's lots of potential to pose him.
Source: LEGO Ideas - Frozen: Olaf!