The title they've given this infographic is not really accurate. It doesn't tell you what ingredients make a successful book.
But it does give you an overview of book buying and reading habits. Some of it is what I would expect, other elements I find a little surprising.
The DNA of a Successful Book [infographic]
Men are more likely to read a story with a male protagonist, yet a publication with women…
Book Stats Infographic by Eoghann Irving, unless otherwise expressly stated, is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.