Why The Big Picture Matters (Illustrated)

Three images. Three charts  of which in isola­tion tell a very clear story. But each chart is actu­ally part of the same larger story.

Internet culture values the here, the now and the instant. More infor­ma­tion faster. Get it now, vali­date it later. But that is a deeply flawed model both for collecting data and under­standing its significance.


It’s pretty clear what’s going on in this first image isn’t it? Someone (myself as it happens) is expe­ri­encing a steep decline. If I was a website or an internet person­ality, I ought to be panicking at this many followers leaving me.

This is the sort of infor­ma­tion that we get most often on the internet.


It’s the sort of data that social networks like Twitter and Google+ give us. A snap­shot with very little context.

Wait a second though, that’s really not the whole picture. This second image shows that the decline, while clearly present, is not nearly as dramatic as it first appeared. Instead of a cata­clysmic drop, it seems what we’re really looking at is a slow decline. Our percep­tion of the situ­a­tion changes.

The better blogs and news­pa­pers out there will attempt to give you this level of context. They will revisit stories or update them in an effort to provide a clearer picture. But do you pay atten­tion to those or have you already moved on to the latest news?


And finally we get the whole picture. In this case my G+ follower numbers from begin­ning to date. And yes, there is still a decline. But in reality what it is is a slow trend back towards the norm after a period of arti­fi­cially high growth. Our percep­tion of the story, of reality, changes again.

This is the bit you almost never see on the internet. We usually get books that cover this sort of scope years after the event. They’re still producing new analysis on World War II for example

TLDR! Get To the Point!

Every­thing about the culture that surrounds you encour­ages you to snap judge­ments. Every­thing is extremes because those judge­ments are based on a tiny slice of infor­ma­tion. It’s like looking at the world through a narrow slit rather than taking in the entire land­scape.

Every­thing around you encour­ages you to partic­i­pate in those snap judge­ments. To make black and white categorizations.

Resist the temptation.

Overly opinionated owner and author of eoghann.com. You can get updated on his posts directly on the blog here or through the usual social networking suspects.

What? You expected me to say something interesting here? That's what the blog posts are for.

Eoghann has often wondered if people read these little bio things we have to fill out everywhere on the internet and, assuming they do, why?